Neuro Insiders: Turning Decisions About Marketing Visuals Into Predictable Outcomes

We’re always curious about how strong teams make better decisions — especially in environments where speed, focus, and clarity really matter.

At Campus X, we work alongside companies that operate under constant pressure: competitive markets, limited attention, growing expectations. Creative choices in marketing are rarely just “nice-to-haves” — they directly affect performance, budgets, and growth.

Today, we talk with Alexander Zhivkov, co-founder of Neuro Insiders, about how decision-making about marketing visuals (ad creatives, product packaging, landing pages) can move from endless internal debates to a more predictable, data-informed process — and why this shift matters for modern marketing teams.

Let’s get started.

There’s a quiet kind of chaos inside strong marketing teams.

Not the “we don’t know what we’re doing” chaos  - the other one. The one where capable people stare at two versions of a visual marketing asset and argue like it’s philosophy: Which one will actually work? Which one will land? Which one will quietly burn budget?

Alexander Zhivkov describes Neuro Insiders as a way out of that loop  - not by replacing teams or rewriting their workflows, but by turning the decision-making process into something closer to a managed process with a predictable outcome.

What Neuro Insiders is  - in plain terms

Zhivkov starts with a direct definition of the service.

“At Neuro Insiders, we help businesses achieve the desired marketing results by optimizing visual content (static creatives, videos, packaging, landing pages, etc.). We use neuromarketing analysis that predicts with over 95% accuracy which visuals will be successful  - even before a campaign launches.”

Why it exists: the cost of “opinions”

Zhivkov puts it like this. 

“The market is extremely competitive, and at the same time, content creation technologies are developing at an enormous speed. This confronts businesses with an important question: ‘Which visual for an ad, branding, or product packaging will bring the desired result  - and which will spend the budget for nothing?’ Teams often rely on personal opinions, subjective assumptions, and trial-and-error, which is inaccurate, expensive, and often a reason for endless debates.”

Neuro Insiders, he says, is built to replace that uncertainty with something more grounded.  

“Neuro Insiders solves this problem by providing analyses based on an objective and reliable, science-based approach. We help businesses turn the fight for attention into a manageable process with a predictable result.”

Who it’s for: competitive markets, real constraints, teams that value focus over noise

What stands out is how clearly he defines the ideal fit:

“Neuro Insiders is suitable for businesses operating in a highly competitive environment that want a competitive advantage in the era of information overload. We work with teams for whom optimizing time, money, and effort matters  - and who want to increase marketing and brand results without fundamentally changing the way they work.”

That last part matters: an upgrade, not a reset.

What makes it unique: three components, stacked

When asked what makes Neuro Insiders distinctive, Zhivkov reduces it to three ingredients.  

“In a nutshell, the service is based on three components: 20 years of neuroscience research, our personal 15+ years of experience in entrepreneurship and marketing, and the latest AI technologies.”

At Campus X, we don’t take this as “AI will save you.” but as research + experience + modern tooling can make creative decisions less fragile.

The real outcome: fewer debates, faster production, better alignment

Instead of jumping straight to performance metrics, Zhivkov describes what changes inside organizations when visual choices stop being a battle of opinions.  

“Communication between the different teams involved in selecting visual materials becomes significantly easier. This shortens the process of producing static visuals and videos and also increases its effectiveness. Our clients also strengthen their confidence in using scientific data over subjective opinions in decision-making.”

In everyday terms: fewer loops, clearer decisions, and a shared language across stakeholders.

One example: growth, backed by pre-launch certainty

Zhivkov shares a concrete outcome without naming the company.  

“One of our major clients  - a Bulgarian company producing non-alcoholic beverages with natural ingredients  - achieved 450% growth. Our work together gives them a high degree of certainty about which ad visual will work and what adjustments will make it perform, allowing them to reach their goals and use budget, time, and effort efficiently.”

The interesting part isn’t only the “450%.” It’s the mechanism: confidence about what will work  - before the spend.

How it supports digital growth: efficiency, positioning, memorability

Zhivkov explains growth support in three directions.  

“Neuro Insiders supports growth in digital marketing in several ways. On one hand, it allows businesses to achieve better results with the same resources (ad budget, team, processes) because it improves ad effectiveness. On the other, it helps with positioning and strengthening the brand, as well as new or existing products and/or services. And last but not least  - it provides guidance on how marketing and brand messages can be not only clearly communicated, but also remembered.”

That final word  - remembered  - is doing a lot of work.

Can businesses test it? Yes  - without commitment

“Yes  - on our website, they can request a free analysis, which allows them to experience the service and get a first-hand sense of how we can help  - with no obligation.”

What the client must bring: innovation mindset + a clear strategic goal

Zhivkov explains what’s required from businesses that want to work with Neuro Insiders:.  

“The only key commitment we expect from our clients is a drive for innovation and development, and a clearly defined strategic goal. If the client has fundamental clarity about where they want to go, we will help them get there faster and at a lower cost (especially in projects with substantial ad budgets).”

The most common challenge: fear of change

Even when a method is designed not to disrupt workflows, fear still appears  - and he names it directly.  

“A common challenge for us is that most teams fear change and external interference. Businesses have an established way of working, and sometimes it takes time for all team members to trust the process and us as a team. It’s important for us to find the best approach to reassure such teams of two things: that Neuro Insiders does not fundamentally change how teams work - it only enhances it, and that they will get the most from the partnership if they are open to collaboration.”

If a company already has a strong marketing team  - what then?

His answer is almost mathematical: stronger teams extract more value from the insights.  

“The stronger an internal marketing team is, the better they leverage the analyses and creative guidance we provide at Neuro Insiders. Like the two multipliers in an equation  - the larger either one is, the higher the final result.”

Conversations like this reflect the kind of thinking we see every day at Campus X. 

We work with established companies, growing teams, and decision-makers who operate in complex, competitive environments — where clarity, focus, and better decisions directly impact performance and growth. Campus X is designed for organizations that value strong teams, meaningful collaboration, and environments that support both deep work and strategic conversations.

If your company is looking for a workspace that goes beyond desks and meeting rooms — one that supports how modern teams think, decide, and grow — Campus X is where that work happens.