NitroPack: the magic of site speed (Interview)

“Technology is the closest thing to magic that I’ve ever seen,” shares Deyan Georgiev, a Co-Founder, and CEO of the fast-growing startup NitroPack.
Deyan Georgiev, a Co-Founder & CEO of NitroPack
Deyan Georgiev, a Co-Founder & CEO of NitroPack

Tapping into the magical powers of technology, Deyan and Ivailo Hristov (Co-Founder and CTO of NitroPack) set out on a mission to boost speed and reduce load times for 86,000+ websites.


We’re incredibly happy to have NitroPack as part of the Campus X coworking community. Today we meet Deyan, who tells us more about what challenges and inspires him every day.


Let’s get started.



1. Take us back to the time when NitroPack was launched?


NitroPack was born all the way back in 2013 to solve existing e-commerce customers’ pain point - store caching.


With time we saw a great response from our customers and it was evident that demand for site speed optimization was growing fast.


Web performance is a problem across the board - WordPress, WooCommerce, Shopify, Joomla, custom sites, etc.


That’s why we set out to design a SaaS solution that would work across platforms and launched the cloud product in the summer of 2019.


Two years later the decision seems to be paying off!


NitroPack’s software currently provides more than 85,000 active websites with 24/7 automated speed optimizations.

1. Tell us a bit about yourself and your role at the company. What do you love the most about your job?


My name is Deyan, I am an entrepreneur. Founded a biotech startup and a sustainable food company prior to committing 100% to the amazing challenge that’s NitroPack. I love technology. When it works well, it is the closest thing to magic that I’ve ever seen.


What I love most about my job, as a co-founder and CEO? Two things:


1) The challenge.


We solve a global problem in a completely new way. This requires everyone in the company to think big and be ambitious, and we’ve been fortunate to have great traction with the market so far.