4 expert strategies for attracting top talent

Let’s face it: talented professionals are the backbone of every successful business. But recruiting talented and dedicated employees can be tough and even more so for fast-growing companies.


We spoke with a few HR specialists from the Campus X community and asked them: “What is the key recruitment challenge you face and how do you solve it?” Here’re their action-packed insights:


Great talent doesn’t know much about you


Let’s say you’re a globally recognized company like  Google. You’ll get 100 applications the minute you publish an open position. 


However, if you’re just starting out, you might need to invest extra effort in attracting great talent. According to research conducted by LinkedIn, 75% of job seekers consider an employer’s brand before even applying to a job. So, how to boost your brand recognition? Here’s what our experts say:


Solution 1: Define and showcase your company’s true culture


Start by digging into your company’s culture. Your team is your greatest source of knowledge. Study their opinions and motivations and learn as much as possible from them.


“Ask  your current colleagues. Try to find out why they chose to work for you. What were the other options they were considering? What do they like about your company’s culture and mission,” advises Irina Lilova, Talent Specialist at Telerik  Academy. 


Track, measure and adjust as needed


“Every quarter we send out an employee/pulse check survey to study our team’s engagement and motivation. The results we see quarter over a quarter are outstanding, including a 95% employee engagement score which translates to high motivation to deliver their best every day. To put it in context, the average on a national level is around 70%,” she adds.


Telerik Academy's team at Campus X, Sofia

Extra tip:  Use the insights to create a responsive branded career site and career blog, where you showcase your company’s culture and values. Share employees’ testimonials, photos of your office, and the most exciting projects you work on. Create an overall employer branding strategy to help you communicate your company’s culture to potential hires. 


Solution 2: Keep your team happy


“Happy team members are one of the best ways to boost brand recognition and attract talent,” comments Teodora Georgieva, HR Specialist at OfficeRnD.


Ensuring that your current employees’ experience within the company is great means they would refer OfficeRnD to their friends as the best place to work at, elaborates Teodora.


“To stand out from the crowd, introduce growth and learning opportunities and benefits such as additional annual leave and birthday day off, wellness programs such as premium health insurance, sports memberships, as well as opportunities to work remotely in coworking spaces all over the world, and more.”



Solution 3: Tap into the great potential of referrals