Smart Startups Use Analyst Relations for Growth Hacking
Time & Location
About the Event
Overview
Telling a startup story to industry analysts is as important as pitching top VCs. Their reports can put you on the top or break you if you don't engage them correctly.
Learn how to use Industry research firms like Gartner, Forrester, and IDC to grow your brand and business around the world. Vassil Mladjov, a former Gartner analyst and current Head of Analyst Relations at MoEngage, will show you how to properly brief analysts and turn them into your sales channel and your evangelists.
Agenda:
- Learn how to request a FREE briefing with top analyst firms
- Find out how to create a proper analyst presentation and how to tell a good story that will be remembered.
- What is a Gartner Magic Quadrant and a Forrester Wave and why should you care?
- Best practices on how to talk to analysts and turn them into your trusted advisor and partner.
- Q&A
After the event, startups will be able to request a follow up with Mr. Mladjov for an individual AR help and briefing deck help.
Language: English
About the Speaker
Vassil Mladjov has been mentoring startups and Fortune 100 companies in Silicon Valley since 1991. He started his life in the US as a babysitter, worked his way to the Stock Exchanges, got a degree in Finance and later founded one of the first enterprise social networking startups in the valley with a Bulgarian dev team - Sharetronix aka Blogtronix. The company raised millions and became a Gartner MQ player shortly after with clients such as Morgan Stanley, Genworth, Thomson Reuters, Telus, and many others.
Mr. Mladjov was a lead analyst at Gartner, focusing on startups, VC funding, and GTM strategy. Most recently, he led the AR efforts at Progress/Telerik, LeanPlum and now at MoEngage.
As of 2019, Vassil is in charge of launching and running the new MoEngage Marketing Growth Accelerator program for corporate clients and mobile startups. The new initiative helps companies launch, adapt and grow faster, using proven Asian unicorn success mobile strategies and adopting them to the EU and the US markets.