Productionizing Technology: When the Tech Precedes the Product

Overview

Normally, technology is expected to fulfill the promise of a product and help it win its target market. In a tech startup, typically these roles are reversed, as the technology precedes its product. Often product management is called late to sort out the chaos created by tech innovators.

Join this lecture to hear Alexander Lefterov’s take on:

• Does having a great technology actually help successful product definition?

• Is bringing a disruptive technology to its target market like putting a round object in a square hole?

• How should a technology product evolve to survive the transition from early adoption to main stream market?

Alexander will share his experience from his professional career as а tech entrepreneur. Discover the mistakes and lessons learned in 25+ years of developing software products.

Language: English

About the Speaker

Alexander Lefterov (48) is a serial entrepreneur who attained his Masters in Computer Science from Sofia University in 1994.

In his career he founded a number of tech startups that developed products in fields as different as aerospace engineering, VoIP, video collaboration, non-linear editing, shared storage, sports analytics, asset management and cloud transformation.

Alexander has his share of failed endeavors, but also completed two successful exits in his career. He is the CEO of Tiger Technology, a company he founded, and has built a successful global business in the Media and Entertainment segment, currently expanding its product portfolio to cloud storage market. Among the thousands of clients Tiger is serving today, are NASA, US Navy, Microsoft, Sony, MTV, and Warner.