Building Multiple Revenue Channels in a Marketplace Product

Overview

Join ProductTank Sofia for their first fall event this year at which they’ll be discussing marketplace products and some interesting cases of multiple revenue channels connected to those products. The guest speaker Lilia Stoyanov from Transformify will share useful insights and related experience.   

Marketplaces have a long life cycle. It takes years to achieve the right balance between buyers and sellers and the CPA(cost per acquisition) is usually high. All this is true if you rely on a marketplace business model only. What if you can monetize your user base multiple times? Join the event to hear how to achieve 3 in 1: keep your users active, offer them deals and discounts they will love, and build several revenue channels around the same user base.     

Language: English

About the Speaker

Lilia Stoyanov is the chief executive officer and angel investor at Transformify. A fintech and digital transformation expert, she is also a professor at Zigurat Business School and expert evaluator Horizon 2020 at the European Commission. She received the 2013 Coca-Cola Enterprises Finance Excellence Award, the 2017 First Women Award and the 2018 Female Entrepreneur Enterprise Award in the UK. Lilia holds a Master’s degree in Financial strategy from University of Oxford - Said Business School.  

Founded in 2015, Transformify’s global recruitment platform empowers diversity recruitment and financial inclusion. It focuses on providing job opportunities and access to the financial system to people in need while helping employers to source top talent and run their CSR (corporate social responsibility) programs. Transformify is available in 150+ countries.  

**** Please Note****  The presentation will start at 7:30 pm but you are welcome to arrive earlier, grab a beer, and network with the other guests. There will be free beers and snacks courtesy of the guest speaker.