Growth Stories from the Mobile-First Markets of Asia
Time & Location
About the Event
Asia is a unique market with its own challenges such as scale (100s of millions of MAUs), wafer-thin margins, highly fragmented device/OS, fierce competition and cultural diversity. So how do brands cut through these roadblocks and build successful mobile-growth stories? This event represents a unique opportunity to listen to and interact with experienced digital leaders, as they describe how digital brands in Asia engage, onboard, retain, and grow their app users.
The speakers, Vassil Mladjov and Mike Barclay, will discuss how Asian unicorns such as Tokopedia, OYO, Gaana, Flipkart, WeChat, and others engage their mobile customers. They will share and go over actual user journeys in those top Asian companies. Additionally, Vassil and Mike will talk about current growth trends in the Asian market.
About the Speakers
Vassil Mladjov runs the MoEngage Growth Accelerator program for corporate clients, Martech partners, and mobile startups. The new initiative helps companies launch, adapt and grow faster by using proven Asian unicorn success mobile strategies and adopting them for the EU and the US markets. Mr. Mladjov has worked in Silicon Valley since 1991 and has founded a number of tech startups and raised millions in funding since. He became a Gartner analyst and mentored CEOs and executives of GE Digital, Intel, SalesForce, Adobe, ABN AMRO Bank, Apple, MSFT, Morgan Stanley, and Thomson Reuters. Most recently, he’s been providing help with strategy and digital transformation to companies like Progress, Resulticks, LeanPlum and now MoEngage.
Mike Barclay has been a senior leader and influencer of complex high-value go-to-market plans for over 15 years, generating in excess of £300m sales. He has extensive experience in introducing new products, building new teams and driving overall revenue. He led the digital transformation for Yell.com’s multimillion-pound Key accounts channel and has owned boutique consulting firms for the last ten years. Now he uses his skills and knowledge to help mid-stage SaaS companies scale. Based out of London, he has worked with the likes of Sprinklr, Blue-core, Tune.com and now Mo-engage, and has won enterprise business with brands like Nestle Global, Samsung, Electrolux, Very.com, T-Mobile, Vodafone, Virgin, Home retail group and others.